Monday, 13 July 2015

PDF⋙ Holistic Retail Design: Reshaping Shopping for the Digital Era by Rainer Zimmermann, Philipp Teufel

Holistic Retail Design: Reshaping Shopping for the Digital Era by Rainer Zimmermann, Philipp Teufel

Holistic Retail Design: Reshaping Shopping for the Digital Era

Holistic Retail Design: Reshaping Shopping for the Digital Era by Rainer Zimmermann, Philipp Teufel PDF, ePub eBook D0wnl0ad

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.



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